Visual Design + Illustration

Belly Good
Role: Sole Designer and Art Director (Freelance)
Brand Identity


Belly Good is an upcoming boba shop in Washington. Wanting to appeal to younger kids as well as adults, Belly Good is bubbly, fun, youthful, fresh, clean, refreshing, and open. I was tasked to create a brand identity that reflected the friendly nature of this local business.

This project is under construction. For a glimpse of the initial case study please reach out to me directly at

Erk Morales
Visual Design + Illustration