Visual Design ˖ Branding ˖ Illustration

Belly Good
Solo, Freelance
Brand Identity


Belly Good is an upcoming boba shop in Washington. Wanting to appeal to younger kids as well as adults, Belly Good is bubbly, fun, youthful, fresh, clean, refreshing, and open. I was tasked to create a brand identity that reflected the friendly nature of this local business.

This project is wrapped under an NDA, and under construction. Please reach out directly for a more comprehensive cast study.

Erika Morales
Visual Designer