Visual Design ˖ Branding ˖ Illustration

Logofolio
Various Clients


Overview
These are three short projects I had the privelege to conceptualize the logo and overall feel off.

1. Arrow Hatha: Arrow Hatha is a yoga practice that centers on arrows being a symbol of life, breathing, movement, and clarity. The goal was to show something strong and soft.

2. “How Do You Play?” A Pokemon Trading Card Game Documentary: I was tasked to conceptualize the first few logo moodboards before production. While concepts vary in style, the winning concept was a variation of the top left.

3. Forza In-Game Logos: I was tasked to create in game logo assets for Forza’s upcoming UI refresh.





Erika Morales
Visual Designer
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