Visual Design ˖ Branding ˖ Illustration

Various Clients

These are three short projects I had the privelege to conceptualize the logo and overall feel off.

1. Arrow Hatha: Arrow Hatha is a yoga practice that centers on arrows being a symbol of life, breathing, movement, and clarity. The goal was to show something strong and soft.

2. “How Do You Play?” A Pokemon Trading Card Game Documentary: I was tasked to conceptualize the first few logo moodboards before production. While concepts vary in style, the winning concept was a variation of the top left.

3. Forza In-Game Logos: I was tasked to create in game logo assets for Forza’s upcoming UI refresh.

Erika Morales
Visual Designer