Visual Design + Illustration

Various Clients

These are snippets of a few projects I had the privilege to conceptualize and pitch to clients in both agency and in-house settings.

1. Arrow Hatha: Arrow Hatha is a yoga practice that centers its mission on arrows being a symbol of life, breathing, movement, and clarity. 

2. “How Do You Play?” A Pokemon Trading Card Game Documentary: I was tasked to conceptualize the first few logo moodboards before production. While concepts vary in style, the winning concept was a variation of the top left, ultimately guiding the later design team to iterate strongly.

3. Forza In-Game Logos: I was tasked to create in game logo assets for Forza’s upcoming UI refresh. View the full case study here.

4. Hallmark Family: Case study link coming soon.

Erk Morales
Visual Design + Illustration