https://erkmorales.com Erika Morales Mon, 13 Apr 2026 06:14:33 +0000 https://erkmorales.com en https://erkmorales.com/index Sun, 18 Jun 2023 05:02:21 +0000 Erika Morales https://erkmorales.com/index https://erkmorales.com/Elysian-Fields Fri, 01 Mar 2024 01:02:42 +0000 Erika Morales https://erkmorales.com/Elysian-Fields Elysian Fields Agency: IMDC Role: Lead Designer Branding + Strategy Visual IdentityCreative DirectionMotion Design Overview Elysian Fields TV is a nonprofit organization committed to providing answers to some of America’s most strategic problems. Elysian Fields impact media levels the playing field, helping to restore trust in journalism and hope for the future. We amplify the voices of highly talented women and BIPOC professionals, while helping to restore objectivity and nonpartisanship to broadcast journalism.As Lead Designer, I conceptualized and executed a brand identity that reflected EF’s core missions and values: the pursuit for change, true allyship in our communities, and finding solutions for a brighter tomorrow. The brand execution is meant to be content and community driven- where the forefront of the graphics primarily source from EF’s shows or clips with similar tonality. The logo is the driving metaphor, as an ever evolving and versatile grid of screens- windows to witness our heroes working for change. There is a very slight nod to the stripes of the American flag, however not overtly patriotic. It is contemporary and almost editorially inspired, bold yet flexible, simple yet inspiring. <img width="626" height="352" width_o="626" height_o="352" data-src="https://freight.cargo.site/t/original/i/a76b1f2bd7bb24d2a2c66338a361828bf11251ec3046b07409213e2ea01e6b68/ElysianFields_Intro.gif" data-mid="207246762" border="0" src="https://freight.cargo.site/w/626/i/a76b1f2bd7bb24d2a2c66338a361828bf11251ec3046b07409213e2ea01e6b68/ElysianFields_Intro.gif" /> <img width="1999" height="3000" width_o="1999" height_o="3000" data-src="https://freight.cargo.site/t/original/i/878f309aa19278fae30987e90128143905bcf526c15c1b6b3f9eec62dde96b6d/BUS_STATION_V2.png" data-mid="208350636" border="0" src="https://freight.cargo.site/w/1000/i/878f309aa19278fae30987e90128143905bcf526c15c1b6b3f9eec62dde96b6d/BUS_STATION_V2.png" /> <img width="4302" height="2558" width_o="4302" height_o="2558" data-src="https://freight.cargo.site/t/original/i/71913134bad87867019c0d26cece31fedd1eb2466a27ec2b51eb2ea62b2895fd/BILLBOARD_POSTER_V2.png" data-mid="208350635" border="0" src="https://freight.cargo.site/w/1000/i/71913134bad87867019c0d26cece31fedd1eb2466a27ec2b51eb2ea62b2895fd/BILLBOARD_POSTER_V2.png" /> <img width="2667" height="1500" width_o="2667" height_o="1500" data-src="https://freight.cargo.site/t/original/i/071fa2f5cc0c9ee5f1ee52c8bb0f3172b1f7c9a626b38cc7c9651050ed58ea79/GIF_BRAND_V2.gif" data-mid="208350697" border="0" src="https://freight.cargo.site/w/1000/i/071fa2f5cc0c9ee5f1ee52c8bb0f3172b1f7c9a626b38cc7c9651050ed58ea79/GIF_BRAND_V2.gif" /> The BrandmarkSimple, strong, versatile. The brandmark is a highly versatile graphic inspired by the acronym (EF) as well as the concept of an evolving grid of sceens and windows. As a media production company, EF is set to constantly evolve to fit a variety of content and genres. I wanted to make sure the base system was flexible in such a way that the brandmark could be used in a variety of instances- as a standalone, a texture, a photographic container, a layout reference, and even a guiding landmark for motion styles. The brandmark’s grid will later evolve into a starting point for future iconography systems as well.&nbsp; <img width="1100" height="1080" width_o="1100" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32407c6e50dad8fdbc98c578050ebafa3eb29d07688e4c7d3f31342b1d0d8dc2/LOGO_GIF.gif" data-mid="208350790" border="0" src="https://freight.cargo.site/w/1000/i/32407c6e50dad8fdbc98c578050ebafa3eb29d07688e4c7d3f31342b1d0d8dc2/LOGO_GIF.gif" /> <img width="929" height="1080" width_o="929" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b66456e9b7c104b716a55a402433f7abfe6e0d5930b887843af2afc424376db7/SocialPosts.png" data-mid="208351215" border="0" src="https://freight.cargo.site/w/929/i/b66456e9b7c104b716a55a402433f7abfe6e0d5930b887843af2afc424376db7/SocialPosts.png" /> <img width="734" height="792" width_o="734" height_o="792" data-src="https://freight.cargo.site/t/original/i/2ffa1968bcc560d2c7782d047eb680020243913727e6695ac0e2e2e40296316f/VerticalVideo.gif" data-mid="208350950" border="0" src="https://freight.cargo.site/w/734/i/2ffa1968bcc560d2c7782d047eb680020243913727e6695ac0e2e2e40296316f/VerticalVideo.gif" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a84775a82f36d7449e6f1c126b85ab833175ceeecb40c5fb378328a3a1b9bed2/BCMOCKUP_MIXED.png" data-mid="208351049" border="0" src="https://freight.cargo.site/w/1000/i/a84775a82f36d7449e6f1c126b85ab833175ceeecb40c5fb378328a3a1b9bed2/BCMOCKUP_MIXED.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a27d8b5ff078d3de6ebf68903655fe1f81944e61c6ec6bf6ed4a61f1cc78ed00/Merch.png" data-mid="208406655" border="0" src="https://freight.cargo.site/w/1000/i/a27d8b5ff078d3de6ebf68903655fe1f81944e61c6ec6bf6ed4a61f1cc78ed00/Merch.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afaf1ca8811ba663611da305eb13d5037a424dd30a8266438ead2799a2aaa880/Deck.png" data-mid="208350932" border="0" src="https://freight.cargo.site/w/1000/i/afaf1ca8811ba663611da305eb13d5037a424dd30a8266438ead2799a2aaa880/Deck.png" /> https://erkmorales.com/Fortnite-Championship-Series-2023 Sun, 18 Jun 2023 05:02:22 +0000 Erika Morales https://erkmorales.com/Fortnite-Championship-Series-2023 Fortnite Championship Branding Agency: We Are Royale Role: Designer BrandingEnvironment DesignSocial Media Templates Broadcast Design Overview Every year Fortnite launches an extravegant event for its championships with an exciting, dynamic, and thrilling look. Using 2022’s setup, our agency refreshed the branding package for 2023 with a solid nod to its predecessor but with a fresh color palette and elevated design. I was in charge of social media collateral, production design, as well as wayfinding collateral such as pillar wraps and signage. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fd176103b7a0fe17ba787e9c164b3b2fbc081d12522f0f576fc27cc296ecc32/FNCS_NEW_1.png" data-mid="195965111" border="0" src="https://freight.cargo.site/w/1000/i/6fd176103b7a0fe17ba787e9c164b3b2fbc081d12522f0f576fc27cc296ecc32/FNCS_NEW_1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa6a7372dafe8e6a8a5dc7afb99cb76f063417e310c98d6948a728156e60d669/FORTNITE_1-1.png" data-mid="195965191" border="0" src="https://freight.cargo.site/w/1000/i/fa6a7372dafe8e6a8a5dc7afb99cb76f063417e310c98d6948a728156e60d669/FORTNITE_1-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/639d4a4059118d900f363cdb28ed08217f240c936b159d39f7d46acb20d7ff75/FORTNITE_1.png" data-mid="195965197" border="0" src="https://freight.cargo.site/w/1000/i/639d4a4059118d900f363cdb28ed08217f240c936b159d39f7d46acb20d7ff75/FORTNITE_1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d13f54162fab0045118e78651f61e36444b5a5d6a5acd330e182ee929b1098b4/FORTNITE_3.png" data-mid="195965199" border="0" src="https://freight.cargo.site/w/1000/i/d13f54162fab0045118e78651f61e36444b5a5d6a5acd330e182ee929b1098b4/FORTNITE_3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c5cd8406c9eede1e0a817f6df4f58390adfa70ee71dcc08ccf75f4365fa0818/FORTNITE_5.png" data-mid="195974133" border="0" src="https://freight.cargo.site/w/1000/i/2c5cd8406c9eede1e0a817f6df4f58390adfa70ee71dcc08ccf75f4365fa0818/FORTNITE_5.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae34ef6b01602deb656e4240fd09be3afc768e02bd9772758149d63b9766cde3/FORTNITE_4.png" data-mid="195974132" border="0" src="https://freight.cargo.site/w/1000/i/ae34ef6b01602deb656e4240fd09be3afc768e02bd9772758149d63b9766cde3/FORTNITE_4.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32be39fb832ebb3e3dc79fc8b0c87a2082e32ed162357da08be278003cabe26b/FORTNITE_2.png" data-mid="195965198" border="0" src="https://freight.cargo.site/w/1000/i/32be39fb832ebb3e3dc79fc8b0c87a2082e32ed162357da08be278003cabe26b/FORTNITE_2.png" /> https://erkmorales.com/League-of-Legends-Star-Guardian Wed, 26 Jul 2023 00:04:19 +0000 Erika Morales https://erkmorales.com/League-of-Legends-Star-Guardian League of Legends: Star Guardian Agency: We are Royale Role: Designer Illustration Art Direction Styleframes Overview Riot called for a promotional campaign to mark its latest array of skins, cosmetics and new lore for its Star Guardian Summer Event. As a series of parallel universe skins under their League of Legends IP, the story follows a group of high school students who choose to become protectors of the celestial world by battling cosmic enemies who threaten their universe.&nbsp;The summer event promo was encapsulated in a vibrant hero piece that drove excitement for the Star Guardian experiences happening across the League of Legends ecosystem: a motion graphics package, a high-energy barrage of channel flipping and anime-style infomercials in a League of Legends event trailer, a Wild Rift event trailer and an editorial piece for the Star Guardian event thematic.I was personally in charge of collating anime references that paid homage to the magical girl transformation, with this direction in mind, I illustrated multiple backgrounds that encapsulated our intended magical school girl energy. Alongside backgrounds, I illustrated character frames, designed stickers for the brand media package, as well as styleframes and transition elements. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f409100701eb4ccbd85f93d39d494198e8228827c843eb144bdd7512bf85386c/LOLSG_BG.png" data-mid="195873190" border="0" src="https://freight.cargo.site/w/1000/i/f409100701eb4ccbd85f93d39d494198e8228827c843eb144bdd7512bf85386c/LOLSG_BG.png" /> https://erkmorales.com/Superhuman Mon, 13 Apr 2026 00:27:34 +0000 Erika Morales https://erkmorales.com/Superhuman Superhuman Mail Agency: State Role: Designer Styleframes Visual Direction Overview I had the privilege to design and conceptualize styleframes for Superhuman Mail’s motion spot. We were tasked to use true to life UI that fet native, yet captivating. I do love playing with gradients! <img width="6851" height="2569" width_o="6851" height_o="2569" data-src="https://freight.cargo.site/t/original/i/763f92dd27f4633a978b5a57dab049b4ef94fefd0b25a78f50be1297fe1d0496/Superhuman.png" data-mid="247106791" border="0" src="https://freight.cargo.site/w/1000/i/763f92dd27f4633a978b5a57dab049b4ef94fefd0b25a78f50be1297fe1d0496/Superhuman.png" /> https://erkmorales.com/Google-Play-Games Thu, 16 Jan 2025 02:07:38 +0000 Erika Morales https://erkmorales.com/Google-Play-Games Google Play Games Agency: State Role: Designer Styleframes Visual Direction Overview Sometimes marketing games can be just as fun as playing them! As part of a talented team on State, I conceptualized, iterated on, and established the visual direction of this thrilling marketing spot for Google Play Games. <img width="9582" height="3840" width_o="9582" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ec3574b1dcb909f641aa93f17c9d78d22fc7ff487f7fefe208e33cacb525d1c5/GP.png" data-mid="247104347" border="0" src="https://freight.cargo.site/w/1000/i/ec3574b1dcb909f641aa93f17c9d78d22fc7ff487f7fefe208e33cacb525d1c5/GP.png" /> https://erkmorales.com/Slack-Your-Work-OS Sun, 12 Apr 2026 19:47:23 +0000 Erika Morales https://erkmorales.com/Slack-Your-Work-OS Slack | Your Work OS Agency: State Role: Designer Styleframes Visual Direction Overview Say hello to slack! Sleek, minimalist, and relying on iconography and simple motion to convey strong ideas, I designed motion styleframes for this elegant motion spot for Slack.&nbsp; <img width="1920" height="807" width_o="1920" height_o="807" data-src="https://freight.cargo.site/t/original/i/2f07096d3acb29ccfb3b04be9c1221a3e7d29172f4644d7fc36d74e4b649043f/Slack-Grid.png" data-mid="247104341" border="0" src="https://freight.cargo.site/w/1000/i/2f07096d3acb29ccfb3b04be9c1221a3e7d29172f4644d7fc36d74e4b649043f/Slack-Grid.png" /> https://erkmorales.com/Coming-Soon Mon, 13 Apr 2026 06:12:41 +0000 Erika Morales https://erkmorales.com/Coming-Soon This page is under construction and will later be under a password link! Please come back later and reach out to me personally for access. :) (Good things brewing, I promise!) https://erkmorales.com/Coming-Soon-1 Mon, 13 Apr 2026 06:14:33 +0000 Erika Morales https://erkmorales.com/Coming-Soon-1 This page is under construction and will later be under a password link! Please come back later and reach out to me personally for access. :) (Good things brewing, I promise!) https://erkmorales.com/Fortnitemares-1 Mon, 13 Apr 2026 00:11:40 +0000 Erika Morales https://erkmorales.com/Fortnitemares-1 This page is under construction and will later be under a password link! Please come back later and reach out to me personally for access. :) (Good things brewing, I promise!)